Tribu
Visual identity development for Tribu, a Salvadoran cashback and customer loyalty app.
For the logo system, I wanted to create a connection between the app icon and the wordmark by including a 37° cut in both elements. Details are important when creating a brand!
Tribu / Branding / 2020
Customizable profile avatars for the Tribu users, built based on the brand shapes only. This was such an interesting exercise!
Header designs for the user profiles on the Tribu app. The idea was to create a bunch of artworks parting just from the brand color palette and the brand shapes, but giving them different graphic treatments so that each user could pick the one that reflected his personality the most.
Credit card and gift card design for Tribu. For the credit card, three color versions were created for the users to pick the one they like the most.
B R A N D A P P L I C A T I O N S
B R A N D I L L U S T R A T I O N S
Empty state illustrations I did for the app. The main concept behind the series was magic and stars!
